Off page SEO services built on safe, real links

Our off page SEO services earn links and mentions from real UK websites that make Google trust you, without the risks of cheap link schemes.

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Key points
  • Our off page SEO services earn links and mentions from real UK websites.
  • No paid link schemes or private blog networks.
  • Citations, reviews and digital PR are part of the work.
  • Every link is listed in your monthly report. Part of SEO Starter (£449) and SEO Growth (£799).

What off page SEO services do

Google treats links from other websites a bit like recommendations. A few good ones from relevant, real sites count for far more than hundreds from junk. Our off page SEO services focus on earning the good ones, slowly and safely.

Link building services UK businesses can trust

  • Local citations. Accurate listings on UK directories such as Yell, FreeIndex, Bing Places and Apple Business Connect.
  • Local links. Suppliers, trade bodies, local news, sponsorships and community sites.
  • Guest articles. Useful articles on relevant UK websites, clearly written for their readers.
  • Digital PR. Simple stories and data that journalists and bloggers want to link to (SEO Growth package).
  • Unlinked mentions. Places that already mention you without a link, turned into links.

What are off page SEO services?

Off-page SEO is everything that happens away from your own website that affects how Google sees you: backlinks, brand mentions, directory listings, reviews and digital PR. On-page SEO makes your pages relevant; off page SEO services build the authority and trust that decide whether those pages outrank competitors.

More detail

What makes a backlink high quality?
  • Relevance: a link from a UK trade body or industry site counts for more than one from an unrelated blog.
  • Trust and authority: real websites with real visitors. Third-party scores such as Ahrefs Domain Rating (DR) or Moz Domain Authority (DA) are rough guides, not Google metrics.
  • Editorial placement: links inside the main content, given because the content is useful.
  • Natural anchor text: mostly your brand name or a plain description, not an exact-match keyword every time.
  • Correct link attributes: paid or sponsored links must be marked rel=”sponsored” and user-generated ones rel=”ugc”, as Google’s link guidelines require.

Backlink audit

We review the links you already have: where they come from, which pages they point to and whether any look risky.

Link acquisition

Links earned through outreach to relevant UK websites, industry publications, suppliers and partners.

Digital PR

Simple stories, data or expert comment that journalists and bloggers want to cover. This suits businesses with something genuinely newsworthy and is part of our SEO Growth package.

Guest articles

Useful articles written for relevant sites’ readers, not thin posts written to carry a link.

Broken link building

Finding broken links on relevant sites and suggesting your page as a working replacement.

Unlinked brand mentions

Sites that already mention your business without linking; a polite request often turns these into links.

Citation management

Consistent listings for local trust (see below). For local firms this sits inside our local SEO packages.

Citations are mentions of your business name, address and phone number (NAP). Consistency matters more than volume. The UK listings we usually start with:

  • Google Business Profile
  • Bing Places for Business
  • Apple Business Connect (Apple Maps)
  • Yell
  • Thomson Local
  • FreeIndex
  • Scoot
  • Foursquare
  • Yelp UK
  • Cylex UK
  • Hotfrog UK
  • Your trade body or professional register, where one exists

Hundreds of low-quality directories add nothing and can look spammy.

Genuine reviews on Google and trusted UK sites help local rankings and persuade customers. Social media profiles do not pass ranking value directly, but they help people find and trust your brand, and keep your details consistent across the web. Brand searches, where people search for your business by name, are a healthy sign that your off-page work is building recognition.

Brand signals are a quieter but important result of good off page SEO services.

Most sites pick up some odd links over time, and Google ignores the majority of them. The disavow tool in Search Console is only needed when a site has a clear pattern of manipulative links, usually from a previous provider, or has received a manual action. We check your profile as part of every audit and only recommend disavowing when it is genuinely needed.

  1. Authority analysis: your links and mentions compared with the businesses above you.
  2. Strategy: which pages need links most, and which types of site are realistic targets.
  3. Content assets: guides, data or local resources worth linking to.
  4. Outreach: personal emails to relevant sites, never bulk spam.
  5. Reporting: every link listed with its source page, so you can check it yourself.

Links take time to find, earn and be counted. Most businesses see movement after three to six months and more meaningful results after six to twelve. Off page SEO services work best alongside strong on-page and technical foundations; links pointing at a slow, unclear page are wasted.

Link type Value Risk Best for
Digital PR coverage High Low Businesses with a story or data
Industry or trade body listing High relevance Low Most businesses
Guest article on a relevant site Medium to high Low if genuine Service businesses with expertise
Local organisations and sponsorships Medium, strong local relevance Low Local firms
Directory citations Low on their own Low on trusted sites Local trust and consistency
Bought link packages Often none High Nobody

Anchor text is the clickable text of a link. A natural profile is mostly your brand name, your web address and plain phrases such as “this guide”, with only a small share of links using your target keyword. A profile where most links say “cheap plumber Glasgow” looks manufactured. Our off page SEO services aim for links that read naturally on the page they sit on.

Links and mentions from respected sites are one of the ways Google judges authority and trust. Expert comment in the press, listings on professional registers and genuine reviews all show that real people and organisations stand behind your business.

For Glasgow and Scottish businesses, local links often come from chambers of commerce, business improvement districts, local news sites, sports clubs and charities you already support. Across the UK, trade associations and supplier directories are usually the most relevant starting points. Our off page SEO services focus on these real relationships before anything else.

  • Local data: a simple survey of your customers or a summary of your own anonymised job data, such as the most common boiler faults in winter.
  • Expert comment: responding to journalists’ requests for comment in your field.
  • Community stories: sponsorships, charity work and local events you are already part of.
  • Useful tools or guides: a checklist or calculator other sites want to link to.

Not every business needs digital PR. For many local firms, citations, trade listings and reviews are enough to start.

  1. Is the site real, with real content and visitors?
  2. Is it relevant to your industry or area?
  3. Would the link make sense to a reader of that page?
  4. Does the site sell links openly to anyone? If so, we avoid it.
  5. Would we be happy for Google to see exactly how we got the link?

If the answer to the last question is no, our off page SEO services do not pursue it.

Over time, sites that linked to you may change their pages and break the link, or link to an old page on your site that no longer exists. We find these lost and broken links and either ask for them to be updated or redirect the old page, recovering authority you already earned.

Many businesses have old listings with a previous address, phone number or business name. We find them, correct or remove them, and record every listing and login in a sheet you keep. Clean, consistent citations are one of the most reliable parts of off page SEO services for local firms.

We do not buy links from private blog networks, link farms or “1,000 backlinks for £20” sellers. Google’s spam policies are clear that link schemes can get a site demoted. Cleaning that up costs far more than doing it properly in the first place.

If your site already has bad links from a previous provider, we check them as part of an SEO audit and deal with them if needed.

Plenty of link building lists online still recommend tactics that stopped working years ago. This is where we stand, and why:

Tactic Our view Why
UK citations (Yell, Thomson Local, FreeIndex, Scoot, Cylex UK, Hotfrog UK, Yelp UK, Apple, Bing, Foursquare) We use it Real listings customers use; consistent details build local trust.
Guest articles on relevant UK sites We use it Real readers and a real editor, so the link is earned.
Digital PR and expert comment We use it Journalists link to useful data and quotes.
Helping in communities (WordPress.org support, Reddit, industry forums) We use it, for trust not links Answering real questions builds your name; links from these places are nofollow and not the goal.
Sharing your guides as slides or articles (SlideShare, Issuu, Medium) Sometimes Good for reach and brand; little direct SEO value.
Social bookmarking sites We refuse Many have closed; Google ignores these links.
Blog comment and forum profile links We refuse Listed as link spam by Google.
Links from unrelated app, podcast or shop pages We refuse Spam pattern; risk of a manual action.
US-only directories for a UK business We refuse No UK customers use them, so no local value.
Bought links or private blog networks We refuse Against Google’s spam policies; costly to clean up.

Two businesses can have equally good websites. The one that local sites, suppliers and customers talk about usually ranks higher. Part of our off page SEO services is helping your name appear in the right places: answering real questions in the communities your customers use, being quoted as the expert, and making sure every mention has the same business name and details. For local firms, consistent listings and genuine Google reviews matter as much as links; see local SEO.

Off-page work is part of our SEO packages: steady link building in SEO Starter (£449 a month), and outreach plus digital PR in SEO Growth (£799 a month). Every link we build is listed in your monthly report, so you can check it yourself.

For a local business, off page SEO services look a little different. National link building matters less, and local signals matter more:

  • Listings on the directories your customers actually use, with the same name, address and phone number everywhere.
  • Links from your trade body, suppliers, and local organisations you already support.
  • Genuine Google reviews, collected the legal way.

If most of your customers are nearby, our local SEO packages include this local off-page work from £249 a month. If you sell across the UK, our off page SEO services focus more on relevant articles and digital PR.

Frequently asked questions

What is off-page SEO?

It is everything outside your own website that affects your rankings: links, mentions, directory listings and reviews.

It depends on your package and industry. We focus on quality and relevance, and every link is listed in your report.

Yes. Links from spammy schemes can lead to Google ignoring or demoting your site. We avoid them completely.

Accurate listings on a handful of trusted UK directories help local businesses. Hundreds of low-quality directories do not.

They are when the links are earned from real, relevant websites. We never buy links from networks or bulk sellers.

On-page is work on your own pages. Off-page is about other sites linking to and mentioning you, plus reviews and citations.

Not directly as a ranking factor, but it helps people find and trust your brand and can lead to links and mentions.

Links from spammy or manipulative sources. Google ignores most of them; disavowing is only needed in clear cases.

Referring domains gained, rankings for the pages we target, brand searches and, most importantly, enquiries from Google.

Areeba Tariq, Client Manager at RankCrest

Your contact

Areeba Tariq, Client Manager

Calls, WhatsApp, quotes and updates: 07438 839864

Abdul Hannan, Lead SEO and WordPress Engineer at RankCrest

Does the work

Abdul Hannan, Lead SEO / WordPress Engineer

With Hamza Bhatti, developer. Meet the team

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Book a free call on WhatsApp
Call 07438 839864